Our essence: “More than a service, we have a passionate attitude towards market
Taxi Assisted Personal
Interviewing (TAPI)
This is a qualitative/quantitative study
technique, based on anthropological, psycholinguistic, and semiotic tools to understand in
depth the consumer behavior.
Full Shopper
Understandig (FSU)
This is a mixed application technique, which uses
measuring instruments of quantitative and qualitative methodologies.
More than a service, we have a passionate attitude towards market
research
Taxi Assisted Personal
Interviewing (TAPI)
This is a qualitative/quantitative study technique, based on anthropological, psycholinguistic, and semiotic tools to understand in depth the consumer behavior.
Full Shopper
Understandig (FSU)
This is a mixed application technique, which uses
measuring instruments of quantitative and qualitative methodologies.
Our essence
“More than a service, we have a passionate attitude towards market research.”
Research laboratory
We are a market research and commercial intelligence company, that specializes both in
gathering information (field, CATI (Computer Assisted Telephone Interview) Online Internet
and mobile devices- App-SMS), as well as the quantitative and qualitative analysis of it,
through some specific and adequate techniques, statistical tools and through the social
sciences.
Area of research:
Qualitative Quantitative
Field staff
Interviewer and supervisors covering the whole country and Central America.
CATI
Own field with national and international scope
Infrastructure and systems
Our tools: own staff programming and capturing.
Research Laboratory
We are a market research and commercial intelligence company, that specializes both in
gathering information (field, CATI (Computer Assisted Telephone Interview) Online Internet
and mobile devices- App-SMS), as well as the quantitative and qualitative analysis of it,
through some specific and adequate techniques, statistical tools and through the social
sciences.
Area of
research
Qualitative
Quantitative
Field staff
Interviewer and supervisors covering the whole country and Central America.
CATI
Own field with national and international scope
Infrastructure and systems
Our tools: own staff programming and capturing.
IN-HOUSE Techniques
Taxi Assisted Personal Interviewing (TAPI)
This is a qualitative/quantitative study technique, based on anthropological, psycholinguistic, and semiotic tools to understand in depth the consumer behavior.
Full Shopper Understandig (FSU)
This is a mixed application technique, which uses measuring instruments of quantitative and qualitative methodologies.
Behavior Competition
Methodology that combines five research market techniques for monitoring the competition.
Toilet Promotor score
In order to rescue information that we believe is very valuable for companies, we get into their toilets to evaluate them and show the areas of opportunity in this area.
IN-HOUSE Techniques
Our Collaborators
23 years of consolidating successes
Our Numbers
0
Thousand
NPS Evaluations
0
Thousand 140
Mystery Shoppers
0
Thousand 300
Product tests
0
Thousand
Quality Evaluations
0
Thousand
Interviews conducted
0
Thousand 800
Collected data
“More than a service,
we have a passionate
attitude towards
market research.”
we have a passionate
attitude towards
market research.”
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